Kheiron Module 3

Professional sphere: Inclusion of images from the educational, social and professional spheres. Particularly when we talk about Avoid images that depict traditionally female and traditionally male professions. Try to show men and women doing professions that have not traditionally been assigned to them. professions or educational careers, there is often a gender bias that can be reflected in the images used in the information. Roles and stereotypes: many roles and stereotypes are reflected and perpetuated in the images used. It is therefore necessary to avoid certain non-inclusive uses of images. Careful: avoid the use of images that represent women only as ‘housewives’. Use images of co-responsibility and equal sharing of tasks. Dependency: avoid images that depict women as ‘wives of...’, ‘daughters of...’, ‘widow of...’, etc. Instead, use images that show women for themselves. Objects of pleasure: avoid images that show women as objects of pleasure or that objectify the female body as a sexual object for men. Although images do not use words as such, they are a very powerful communication channel that can perpetuate hierarchies and social inequalities. Let's take a look at some of the strategies for using inclusive communication at the image level: Visual strategies: equal treatment in the images used. Appearance of sexual diversity in equality: the coappearance of people of different sexes and not just one can be an alternative. Mixed groups: use of images in which mixed groups appear. Position, location and shot: the arrangement of the people in the image does not reflect inferiority of women or superiority of men, just as men do not always appear in the foreground and women in the background (which reflects their level of importance). Colour: the colours that appear in the image and those referring to a specific gender do not reflect sexist values. 16 Aesthetics: avoid images that show that women's only concern is aesthetics. Similarly, avoid the use of images that reflect that women's aesthetic concern is aimed at pleasing men.